Who would’ve thought Pabst Blue Ribbon (PBR) beer could make you a better athlete? I know…Adam Craig, one of the country’s fastest off-road cyclist and arguably one of the top ten fastest in the world.
After a grueling 60 minutes of destroying the competition, Adam Craig doesn’t reach for a Gatorade, a recovery drink or even water. Instead, he pops-open a room temperature can of PBR. Mmmmm!


Disclaimer: It is doubtful that PBR will make you as fast as Adam Craig. Please drink responsibly.
Filed under: Advertising, Cyclocross, Me
Hey… isn’t that Ryan McKnab and Nicole in the blue?!