penny for a thought | Patrick on every & anything

Ahhh… The Super Bowl, an evening of athletic excellence, cheap beer, nachos and yes… Clever advertising. Or is it not? As of late I’ve heard only sighs of disappointment surrounding the 30-second wonders that are Super Bowl commercials. I on the other-hand was particularly impressed with this year’s Super Bowl spots. For me, so long as I laugh or cry and the ad resonates enough for me to remember the brand and talk about it the next day, it’s a success.

You can watch all the Super Bowl spots here, thanks to Advertising Age. Oh! And if you’re wondering–my favorites were the E * TRADE baby spots.