I’m completely obsessed with the soundtrack to a spot advertising Nike SPARQ Training, a new service offering which aims to help you “be a better athlete.” Something about the ad in its entirety just really turns me on. It makes me want to train, do uphill intervals until my legs feel like bleeding, recover, then do it over again. For me, the spot brings out a sense of aggression, but aggression coupled with happiness, which stems from knowing I can work harder to be better. After all, in sports there’s only so much “god-given” talent one can have. In the end it comes down who’s going to work the hardest and, ultimately, who wants it the most.
Addendum: OMG! A friend/co-worker let me know who the artist is and, turns out, I’ve had this songs in my iTunes all-along. It’s “List of Demands” by Saul Williams, who, ironically, I’m seeing live on Tuesday at the Aladdin Theatre. Gosh I feel silly… Thanks Kasia;)
Filed under: Advertising
As it turns out, this spot for SPARQ is Nike’s retaliation for Under Armour’s “The Future is Ours” Super Bowl commercial. They started an ad-war. Something tells me Nike has the bigger guns.
I concur peaches!! Makes you want to train like a super freak!